Tobacco Targets Youth

El Paso County Public Health and Kaiser Permanente are hosting a free community event to explore the problem of youth tobacco use and how the tobacco industry targets youth, minorities and low-income communities. La Tanisha Wright, a former tobacco industry insider, will expose tobacco industry retail marketing tactics employed by Big Tobacco, and discuss how people can take action to protect their communities against tobacco addiction.

  • When: The event, “Tobacco Targets Youth: An Evening with La Tanisha C. Wright,” will be held Thursday, April 23 from 5-8 p.m.  
  • Where: Centennial Hall, 200 S. Cascade Ave., in Colorado Springs. Free parking will be available in the garage next to Centennial Hall. 
  • FREE light refreshments will be served at 5 p.m. Speaking event begins at 5:30 p.m.
  • Immediately following the presentation, community members are invited to participate in a town hall meeting, featuring a panel of local experts. Panelists will engage our community in a dialogue about how to protect youth from becoming life-long tobacco users.    

About La Tanisha Wright

Wright is a former tobacco marketing executive who is now a passionate, internationally-known and nationally-acclaimed tobacco control and anti-bullying advocate. Following her resignation from the tobacco industry, Wright founded and directs the non-profit Follow the Signs, LLC.

The Tobacco Problem

Youth tobacco use continues to be a problem in communities across the nation, including Colorado Springs. According to the Centers for Disease Control and Prevention, about 9 out of 10 smokers start before age 18, and every adult who dies early because of smoking is replaced by two new young smokers. If current risks hold, one of the two also will die early from smoking. Data from the Colorado Department of Public Health and Environment shows that about 4,400 kids under the age of 18 in Colorado become new daily tobacco users each year.